Episode Summary:
In this episode of Real Investor Radio, Craig Fuhr and Jack BeVier welcome Noah Parks from Bateman Collective, discussing the evolution of digital marketing in real estate, the impact of AI on marketing strategies, and the importance of data analytics. Noah shares insights on the growth of Bateman Collective, their focus on motivated seller leads, and the significance of quality content in SEO. The conversation also touches on the challenges of adapting to changing marketing channels and the future of AI in the industry.
Episode 96 Overview
Craig Fuhr kicks off the episode mid-August, Maryland heat and all, introducing guest Noah Parks—a 90s internet OG, digital strategist, father of 10, and current marketing lead at Bateman Collective, a performance marketing agency for real estate investors.
The $150M Blueprint: What Bateman Collective Actually Does
Noah explains the company’s niche: motivated seller lead generation through PPC, SEO, and paid social. Since 2016, Bateman has grown from 25 to 200+ clients and aims to generate $1 billion in client revenue. The real win? High retention—93-95%—despite the “squirrel-chasing” nature of some investors.
Real Talk: Why Investors Drop Marketing Too Early
If investors don’t see quick ROI, they pull out. Noah emphasizes that marketing takes time. Think of it like farming, not hunting. One month of PPC won’t carry a business. Investors must commit to long-term strategies instead of chasing the latest “hot” tactic.
Mastering the Channels: PPC, Facebook, SEO, and Cold Calling?
Marketing isn’t static. What’s hot one quarter may flop the next. Jack BeVier compares it to “whack-a-mole,” where investors constantly guess which channel works. Noah agrees—every tactic from direct mail to cold calling has its moment. What’s essential is diversifying and zooming out to view long-term data.
Data That Matters: New Benchmark Tool for Investors
To eliminate guesswork, Bateman launched a free national benchmark report. Plug in your KPIs, and get a 25-page PDF comparing your performance to peers based on strategy, deal volume, and market. It’s an antidote to misleading mastermind chatter.
Why You Can’t DIY All of This (Even If You’re Smart)
Jack poses a great question: Why hire Bateman if you’re disciplined enough to do it yourself?
Noah answers candidly: it’s about buying your time back. Could you run SEO and PPC yourself? Sure. But should you? Probably not. If your business is growing, your time is more valuable elsewhere. Besides, Bateman has 45 full-time staff and millions in ad spend behind its systems.
AI in Real Estate: Are Sellers Using ChatGPT?
Here’s where things get juicy. The conversation shifts to AI in real estate.
Noah says motivated sellers probably aren’t using ChatGPT—yet. But change is coming. As AI tools become more intuitive, even less tech-savvy audiences may adopt them. So, if you’re not optimizing for future intent now, you’re falling behind.
AI Max: Google’s Game-Changer for PPC
Noah introduces AI Max, Google’s new PPC tool. It eliminates keyword targeting and instead focuses on search intent. Google will now dynamically change your ad’s headline, description, and landing page based on user behavior and site content. That means SEO becomes critical—because if your site lacks relevant content, Google has nothing to pull from.
Google’s AI Now Rewards Real Substance
Jack connects the dots: AI Max is blurring the lines between paid ads and organic results. If your content sucks, you won’t show up—even if you’re paying. Noah confirms: technical SEO, content depth, and even Google Business Profile posts will impact your ad visibility. Quality and intent finally matter more than hacks and keyword stuffing.
Mass Personalization at Scale: AI’s Next Play
Jack shares his vision: use large language models to customize messages based on user data—location, demographics, interests. Imagine a mailer that speaks directly to the seller’s fears or dreams. Not to manipulate, but to resonate. AI makes that level of personalization possible, even at scale.
Closing the Loop: Feeding Your CRM Data into Google
Here’s the technical kicker. Bateman “closes the loop” by feeding deal outcomes (from CRMs like LeftMain or RESimply) back into Google. This feedback trains the AI to find higher-quality leads based on actual results—not just clicks. Still, only 70% of clients provide this data consistently. The rest are leaving money—and performance—on the table.
Will Google Replace Marketing Agencies?
Could Google AI Max one day eliminate the need for agencies? Noah doesn’t deny the possibility. But right now, it’s designed to augment ad managers, not replace them. Until Google can fully understand real estate nuance, agencies like Bateman still provide value through experience, strategy, and implementation.
Final Thoughts: Win with Substance, Not Hype
The episode ends with a refreshing reality check: good marketing can’t fake bad execution. But great execution with poor marketing won’t get seen. The sweet spot? Invest in both. Build content that reflects your actual business value. Optimize for today, but plant seeds for where your audience will be tomorrow.
