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Episode 16 | Developer Case Study: Franklin Cruz Part 1

Episode Summary: 

In this episode, Craig & Jack are joined by Florida Real Estate Entrepreneur Franklin Cruz. They discuss Franklin’s transition from real estate investor to developer, his focus on affordable housing in Florida, and how he differentiated himself in the Lakeland, FL market.

Overview of Episode 16

Franklin Cruz joins Craig and Jack to discuss affordable housing in Florida. Above all, he shares insights into his transition from real estate investor to developer. His journey includes creative financing, navigating land deals, and focusing on affordable housing solutions.

Key Challenges in Affordable Housing Development

Developing affordable housing in Florida involves overcoming numerous hurdles. For instance, zoning regulations and impact fees can complicate projects. Additionally, finding reliable tradespeople is increasingly challenging, but Cruz emphasizes learning from mistakes and scaling intelligently.

Creative Financing and Partnerships

Cruz highlights the importance of creative financing in securing land deals. As an illustration, he shares how seller financing enabled him to acquire properties while mitigating upfront costs. Partnering with private investors also plays a significant role in his projects.

Innovative Design and Small Homes

Cruz designs smaller, modern homes tailored for affordable housing in Florida. These homes, between 1,100 and 1,600 square feet, maximize efficiency and aesthetics. Consequently, they appeal to buyers seeking affordability without compromising quality.

Scaling Up: From Small Lots to Larger Projects

Cruz is transitioning from small-scale developments to larger projects, including a 96-unit site in Lakeland. This expansion requires co-developers and strategic planning to meet financing and zoning requirements.

Conclusion: Building for the Future

Franklin Cruz demonstrates that innovation, creativity, and perseverance are vital in affordable housing development. All in all, his approach offers valuable lessons for developers and investors tackling Florida’s affordability challenges.

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