Episode Summary:
In this conversation, Craig Fuhr and Jack BeVier interview Tarry Summers about his approach to lead generation and building a network in the real estate industry. Tarry emphasizes the importance of being authentic and true to oneself, and finding a lead generation strategy that aligns with one’s personality and strengths. He shares his experience of building a small community of like-minded individuals who support and learn from each other. Tarry also discusses his social media presence and how he creates content that is genuine and relatable. Overall, the conversation highlights the significance of surrounding oneself with the right people and protecting one’s mindset. In this conversation, Tarry Summers discusses his approach to real estate investing and shares insights on finding deals, raising capital, and managing rental properties. He emphasizes the importance of authenticity and being true to oneself in business. Tarry also discusses his strategy of using hard money lenders and staggered debt to maximize returns. He highlights the need to constantly evaluate the best use of capital and the potential for appreciation in different markets. Overall, Tarry provides valuable advice for real estate investors looking to grow their portfolios.
Overview of Episode 54
In this episode of Real Investor Radio, Craig Fuhr, Jack BeVier, and Tarry Summers dive into real estate investing. They focus on lead generation strategies and building a successful business through consistency. Jack emphasizes that each business owner, regardless of their industry, must develop a personalized approach to lead generation.
Consistency Is the Key to Success
As noted by Jack, consistency plays a critical role in lead generation. He stresses that the strategy doesn’t need to be fancy. Rather, if you do something daily, you’ll find success. Therefore, selecting a method that aligns with your personality is essential. After all, whether you enjoy networking or data-driven approaches, consistency determines the outcome of your lead generation efforts.
Tailoring Your Lead Generation to Your Strengths
Tarry highlights that every investor should embrace their unique strengths when working on lead generation. He encourages investors to focus on what excites them, whether it’s analyzing data or networking. In other words, do what you are great at and surround yourself with people who complement your weaknesses. Consequently, this will help you enjoy your business and grow your lead generation efforts.
Building a Real Estate Ecosystem
Lead generation also benefits from collaboration within the real estate ecosystem. Tarry mentions that lenders, wholesalers, and investors depend on each other. All in all, creating a small, trusted community can be a valuable way to generate leads. Moreover, this approach allows you to build long-term relationships and develop mutually beneficial partnerships.
The Importance of Providing Value to Your Network
In addition to generating leads, offering value to your network is critical. Tarry explains how he created a community where members share resources, experiences, and solutions to challenges. For instance, members access documents, scripts, and participate in weekly calls. Above all, providing value leads to long-lasting connections and successful lead generation.
Authenticity in Social Media and Lead Generation
Tarry underscores the importance of authenticity in social media as a lead generation tool. He remains true to himself while creating content, stating that authenticity resonates with his audience. Accordingly, he uses a quick, spontaneous approach to producing videos, keeping it simple and real. This technique contributes to his lead generation success on platforms like Instagram.
Leveraging Hard Money for Real Estate Deals
Hard money is another essential factor in Tarry’s strategy. He prefers hard money lenders because they provide an “endless well” of capital. This flexibility allows him to scale his deals without piecing together private loans. Consequently, he avoids the complications of using multiple sources of private capital.
Conclusion: Creating Sustainable Lead Generation Systems
In conclusion, the key to successful lead generation lies in consistency, authenticity, and leveraging your strengths. Whether you network in person or build a presence online, daily effort will lead to business growth. Additionally, cultivating a trusted real estate network and providing value ensures continued success. Therefore, by staying committed to these principles, real estate investors can improve their lead generation and long-term profitability.
