Real estate investors aren’t just getting younger, they’re getting smarter, bolder, and more digitally fluent. Meanwhile, the landscape, once dominated by older investors with deep pockets and traditional strategies, is being reimagined by Millennials and Gen Z. They’re not just joining the game; they’re flipping the board.
From Renter to Owner… Of Someone Else’s Mortgage
Young investors are ditching the old “buy your dream home first” blueprint. Instead, they’re renting in expensive cities while investing in more affordable markets across the country. Remote investing platforms, turnkey property managers, and mobile-first tools have made it possible, and profitable, to own real estate without ever seeing it in person. They’re not tied down by zip codes; they’re chasing ROI.
This isn’t a niche trend,it’s mainstream. A 2021 Roofstock report found that over half of their investor base is under 35, and 75% are first-timers.
They Don’t Just Scroll Social Media, They Use It to Build Portfolios
For older investors, TikTok might feel like a dance app. For younger ones, it’s a masterclass. A Motley Fool survey revealed that Gen Z is more likely to get investing advice from YouTube (47%) and TikTok (35%) than from traditional financial advisors (just 18%). That’s a massive shift in how financial literacy is acquired and applied.
Armed with this crowd-sourced knowledge, they’re structuring LLCs, analyzing market comps, and building side-by-side portfolios from mobile dashboards.
They Know No One’s Coming to Save Them
If there’s one thing this generation doesn’t believe in, it’s the promise of Social Security. According to Pew Research, 72% of Millennials don’t expect it to be a major part of their retirement, and 42% don’t believe they’ll get anything at all.
They’re already acting on this belief. A 2022 Bank of America report found that nearly three-quarters of Gen Z and Millennials expect to rely primarily on their own investments to retire. And they’re not waiting until middle age to get started. They’re moving fast, while the compounding clock is on their side.
High Rates, Low Fear
Yes, rates are high. Inflation is sticky. But if you think that’s scaring off young investors, you’re underestimating their adaptability. They’re leveraging DSCR loans, creative financing, and partnerships to buy in markets that other investors are avoiding. They’re less interested in short-term returns, more interested in long-term control.
The Future of Real Estate
This isn’t about white picket fences or waiting until “someday.” This is about building equity early, owning income, and reclaiming financial independence. Millennials and Gen Z are tired of outdated paths to wealth. They’re not waiting for permission or perfect conditions, they’re building their futures with whatever tools they can get their hands on.
If you’re investing today, you’re part of this shift, whether you’re early in your journey or 200 deals deep. Understanding how younger investors think, move, and build isn’t just trivia; it’s insight. It’s where the market is heading, and it impacts everything from deal flow to financing strategies.
At Dominion Financial, we’re here to serve this entire spectrum: empowering both first-time investors making bold moves and seasoned portfolio owners adapting to a faster, tech-driven landscape. The tools may be changing, but the fundamentals still win.
